good&found
®
Groth Strategy
Go-to-Market
Product Marketing
Go-to-Market
Growth Strategy
Find and capture your next stage of growth.
Growth strategy, GTM and marketing for B2B tech companies.
10 years of in-house & advisory experience
How we work
We start with the growth problem, not the marketing brief.
Diagnose the growth
We look beyond the brief to uncover the commercial constraints holding your growth back.
Visual Identity
Founder Brand
Launch Strategy
Pitch Decks
Sales Enablement
Board Reporting
Market Sizing
Growth Sprints
Demand Generation
Launch Strategy
Pitch Decks
Brand Strategy
Channel Strategy
Community Building
Focus on what matters
We identify the opportunities with the clearest potential to create pipeline, improve conversion & unlock growth.
Put the strategy to work
We turn strategy into the positioning, campaigns & GTM systems needed to move the business forward.
We’ve helped build growth through the moments that matter.
We've been in the room through it all.
From first customers to series B
New product. New market. New ICP. New stage of growth. We’ve worked through them.
Services
Built for where you are. Ready for what's next.
Built for where you are. Ready for what's next.
01
Growth Strategy
Identify the opportunities that can move the business forward.
Market & customer research
Growth opportunity assessment
ICP & segmentation
Competitive intelligence
Pricing & packaging strategy
Growth planning
Get started →
02
Go-to-Market
Turn your product into a clear, compelling route to market.
ICP & buyer definition
Positioning & Messaging
Value proposition
GTM strategy
Sales enablement
Launch planning
Prep to Raise →
03
Demand & Pipeline
Create more of the right demand, and convert more of it.
Demand generation
Campaigns
Content
Paid acquisition
Organic growth
Partner campaigns
Start Growing →
04
Market Expansion
Turn new products and segments into growth opportunities.
Customer research
Positioning adaptation
Market-entry strategy
Launch strategy
Channel / partner strategy
Demand activation
Let's Scale →
Groth Strategy
Go-to-Market
Product Marketing
Go-to-Market
Growth Strategy
Market Entry
Sales Enablement
Launch
Demand Generation
Pipeline Growth
Launch Strategy
Go-To-Market
Growth Strategy
Channel Strategy
Market Expansion
Testimonials
Turns out, people like getting things done.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Testimonials
Turns out, people like getting things done.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Testimonials
Turns out, people like getting things done.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Sheetal Chawla
CEO, LuminAI Health
Working with Avneet feels like collaborating with three people in one: a thought leader, a creative expert, and a hands-on operator who gets things done. She is abundantly professional, and remarkably easy and collaborative to work with.
Khaled Mahfouz
CEO, About The Solution
We brought Avneet in during one of our busiest periods — expanding into new products across the board. She plugged into our team like she'd always been there. Took ownership, moved fast, and made the whole process feel effortless.
Long Nguyen
Director, BeaHub
Avneet sharpened our positioning, built our sales materials, and set up the feedback loops we needed to actually learn from our early customers. We still use the growth model she built long after the engagement ended.
Blog
Practical reads to help you move faster.
Practical reads to help you move faster.
FAQs
Frequently Asked Questions
Do I even need marketing right now?
Ask yourself three questions: 1. Can you clearly explain what you do in one sentence? 2. Do the right people know you exist? 3. Does your online presence reflect the quality of your product? If the answer to any of these is no — you need marketing. Not campaigns. Not ads. Just clarity, communicated consistently.
Why aren't investors converting after great meetings?
Great meetings create interest. Three things convert that interest into a yes: Narrative consistency — your deck, your website, your follow-up, and your answers all tell the same story Traction legibility — your numbers are easy to understand and hard to argue with Momentum signals — investors need to feel like the train is moving and they might miss it Most founders over-invest in the deck and under-invest in everything that surrounds it.
Why is nothing moving despite our marketing efforts?
Nine times out of ten it's one of three things: You're targeting the right people with the wrong message You're targeting the wrong people with the right message You're measuring the wrong things so you can't see what's working Before adding more effort, audit what you already have. The answer is usually already in your data.
We have a great product. Why isn't it selling itself?
Products don't sell themselves because buyers don't make decisions on features — they make decisions on trust, timing, and fit. Three things usually break this: Your positioning isn't specific enough to the right buyer Your message focuses on what you do, not what changes for them You're reaching people before they know they have the problem Fix the message before you fix the channel.
How do we become the obvious choice in our category?
Obvious choices are built on three things: A specific point of view — you have a clear, defensible belief about how this market works that others don't Consistent presence — you show up in the same places, saying the same things, long enough to be associated with the problem Social proof that compounds — every customer win, press feature, and investor name makes the next one easier You don't become obvious by being everywhere. You become obvious by being unmistakable somewhere.
FAQs
Frequently Asked Questions
Do I even need marketing right now?
Ask yourself three questions: 1. Can you clearly explain what you do in one sentence? 2. Do the right people know you exist? 3. Does your online presence reflect the quality of your product? If the answer to any of these is no — you need marketing. Not campaigns. Not ads. Just clarity, communicated consistently.
Why aren't investors converting after great meetings?
Great meetings create interest. Three things convert that interest into a yes: Narrative consistency — your deck, your website, your follow-up, and your answers all tell the same story Traction legibility — your numbers are easy to understand and hard to argue with Momentum signals — investors need to feel like the train is moving and they might miss it Most founders over-invest in the deck and under-invest in everything that surrounds it.
Why is nothing moving despite our marketing efforts?
Nine times out of ten it's one of three things: You're targeting the right people with the wrong message You're targeting the wrong people with the right message You're measuring the wrong things so you can't see what's working Before adding more effort, audit what you already have. The answer is usually already in your data.
We have a great product. Why isn't it selling itself?
Products don't sell themselves because buyers don't make decisions on features — they make decisions on trust, timing, and fit. Three things usually break this: Your positioning isn't specific enough to the right buyer Your message focuses on what you do, not what changes for them You're reaching people before they know they have the problem Fix the message before you fix the channel.
How do we become the obvious choice in our category?
Obvious choices are built on three things: A specific point of view — you have a clear, defensible belief about how this market works that others don't Consistent presence — you show up in the same places, saying the same things, long enough to be associated with the problem Social proof that compounds — every customer win, press feature, and investor name makes the next one easier You don't become obvious by being everywhere. You become obvious by being unmistakable somewhere.
FAQs
Frequently Asked Questions
Do I even need marketing right now?
Ask yourself three questions: 1. Can you clearly explain what you do in one sentence? 2. Do the right people know you exist? 3. Does your online presence reflect the quality of your product? If the answer to any of these is no — you need marketing. Not campaigns. Not ads. Just clarity, communicated consistently.
Why aren't investors converting after great meetings?
Great meetings create interest. Three things convert that interest into a yes: Narrative consistency — your deck, your website, your follow-up, and your answers all tell the same story Traction legibility — your numbers are easy to understand and hard to argue with Momentum signals — investors need to feel like the train is moving and they might miss it Most founders over-invest in the deck and under-invest in everything that surrounds it.
Why is nothing moving despite our marketing efforts?
Nine times out of ten it's one of three things: You're targeting the right people with the wrong message You're targeting the wrong people with the right message You're measuring the wrong things so you can't see what's working Before adding more effort, audit what you already have. The answer is usually already in your data.
We have a great product. Why isn't it selling itself?
Products don't sell themselves because buyers don't make decisions on features — they make decisions on trust, timing, and fit. Three things usually break this: Your positioning isn't specific enough to the right buyer Your message focuses on what you do, not what changes for them You're reaching people before they know they have the problem Fix the message before you fix the channel.
How do we become the obvious choice in our category?
Obvious choices are built on three things: A specific point of view — you have a clear, defensible belief about how this market works that others don't Consistent presence — you show up in the same places, saying the same things, long enough to be associated with the problem Social proof that compounds — every customer win, press feature, and investor name makes the next one easier You don't become obvious by being everywhere. You become obvious by being unmistakable somewhere.